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LED companies must understand that the rise of e-commerce is the inevitable development of the times. As we all know, e-commerce is less expensive than traditional dealers in terms of store, water and electricity, labor, warehousing and logistics. The cost performance of the products displayed is higher than that of traditional dealers. Therefore, the development of e-commerce is bound to be It has a certain impact on the profits of traditional dealers.
Traditional dealers earn money on customer and product information asymmetry, but the development of the network will cause this phenomenon to cease to exist. The e-commerce attack will definitely affect the profit of the traditional sales model, and will also affect the original channel combination mode of the lighting industry.
At this stage, e-commerce is only a purchase channel in the entire lighting industry. Consumers generally learn about brand information through known purchase channels and traditional media, and then buy high-quality products through e-commerce. . From the consumer's point of view, the advantage of e-commerce is convenience, consumers only need to browse through all the products through a single computer.
The disadvantage of e-commerce is that it cannot provide perfect services. At present, e-commerce can not provide a series of services according to the individual needs of consumers. Because lighting consumers include both mass and professional customers, these two types of customers have different needs for products. Volkswagen customers often purchase cost-effective large-volume products, and they can solve demand through e-commerce channels.
The demand for professional customers is high, including lighting design, light design, etc. At present, e-commerce can not fully meet their needs. If e-commerce can solve the needs of such customers in the future development, it will become a mainstream sales channel.
The rise of e-commerce will inevitably affect the profits that LED companies have gained through traditional dealer channels. This is a stage in which an industry must mature. Therefore, LED companies must respond to their long-term development goals. Traditional sales models, such as dealers, must embrace e-commerce in response to the development of the times and embrace change.
Future products will develop in the direction of e-commerce. LED companies need to accept changes to meet the challenges, strategically deploy according to their own development, current stage goals and long-term development goals, and choose sales channels suitable for their own development, such as circulation-oriented enterprises. E-commerce channels with lower cost and lower profits can be selected, while engineering-type enterprises need to improve their individualized service capabilities to meet customer needs, thus ensuring the long-term development of the company. 
What should e-commerce rapidly expand LED lighting companies?
The rapid development of e-commerce has affected the industry's profit model to a certain extent while sweeping through various industries. In the face of the rapid expansion of e-commerce, what should LED companies do?