2014 Gaogong LED Annual Meeting: Baixun contends Hongli Optoelectronics to talk about the "new era" of packaging

[Text|High-tech LED reporter Luo Shenghua] Benefiting from the growth of downstream demand, especially the rapid growth of lighting demand, China's LED packaging industry has developed well this year.

According to the statistics of the Institute of Advanced Industrial Industries (GLII), the output value of the packaging industry in the first half of 2014 reached 27.56 billion yuan, a year-on-year increase of 21.0%. Benefiting from the surge in downstream demand, the rapid growth of packaging shipments and the slowdown in packaging prices have gradually slowed down. In 2014, the LED packaging industry is expected to achieve a 20% growth rate.

Since 2014, the expansion of production capacity in the LED packaging industry has actually been higher than the previous two years. Different from the previous two years, the proportion of expansion of the large and medium-sized packaging enterprises with a production value of over 100 million in 2014 accounted for more than 60%, and the situation of the larger Evergrande was first seen.

Judging from the situation of the entire packaging industry, there are currently a large number of LED packaging companies, but the scale is small. After the natural elimination of the market, the total number of packaging enterprises will decline, but there will be a group of elite enterprises. Efficient, integrated, and segmented applications are the future of packaging.

"From in-line LEDs to ceramic LEDs to COBs at the moment, no matter what generation of products, no loss of exhaustion, even the most original two-pin plug-in LEDs, there is still a lot of home flashlights and IR market. A large share." Hongli Optoelectronics general manager Lei Lining said in an interview with the "High-tech LED" reporter.

At the same time of rapid growth in output value, diversified industrial chain demand has made it impossible for packaging companies to rely on the monomer to satisfy all orders in the market. As a packaging enterprise, only by positioning the market well can we realize the specialization and low cost of our products.

At the same time, with the intensification of competition in the packaging field, packaging companies are constantly seeking multiple segments. New technologies such as EMC packaging and chip-scale packaging are gradually emerging in the market. The use of limited resources to invest in one or several sub-segments may be more conducive to the development of LED packaging companies.

In the fierce competition environment, what is the future direction and trend of the LED industry? How do packaging companies face the current situation of lower and lower gross profit margins? How to find your own position in the future?

As the industry's highest specification and largest industry event in the LED industry, it is also the best platform for the annual LED industry's year-end review, analysis and outlook. So far, the high-tech LED conference has been successfully held for four sessions. Today's 2014 High-tech LED Annual Meeting will also be held at the Guanlan Lake Dongguan Club in Shenzhen on December 12-13, 2014.

Hongli Optoelectronics will deliver a keynote speech at the “High-tech Strategy” forum on the afternoon of December 12th in the “High-tech LED Strategy” on the afternoon of December 12th, and with the participants The guests discussed the topic, so stay tuned!

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