Smart home "selling is not a seat" Intelligent lighting development needs to slow down

Whether it is smart home or "Internet +", there is no doubt that this year's high-frequency hot words. The development of smart home is closely related to lighting. This article mainly introduces the current situation and development of smart home and home interconnect lighting. Combining the hotspot of "Internet +" to explore the impact of the Internet on the industry and the so-called "Internet thinking", and trying to User Choice and Platform Thinking discuss the choice of home interconnect lighting control protocol.

First, the smart home "business is very lively, users look at the excitement, screaming is not a seat"

With the addition of Internet companies such as Xiaomi, smart homes really started to fire in 2015. The industry claims that 2014 is the first year of smart home, and 2015 is the year of smart home development. There are many smart home participants, such as lighting companies, home appliance companies, Internet companies, telecom operators, and chip companies. There are many stakeholders, and all parties hope to occupy a favorable position in the 100 billion market of smart homes. Let us first look at the actions of everyone who want to be the "big brother" of smart homes.

Xiaomi released the smart home kit and released a Wi-Fi module with a price of 22 yuan. Lei Jun’s “two sessions” proposal promoted the smart home standard. Nearly the anniversary of JD+JD+, the promotion and integration of smart home hardware through IoT channels and financial means, Jingdong Weilian APP can control its integrated smart home hardware. 360 released its children's safety watches, cameras, routers and other security products, and also launched smart home appliances in conjunction with home appliances, and even launched a Wi-Fi module for 1 yuan. Ali integrated its Taobao Tmall Appliances Mall, and the crowdfunding department set up the Smart Life Division to release smart homes through the capital operation of Haier and Meizu through the release of the 19.9 yuan Wi-Fi smart module. Haier's U+, air box, smart home kit, Midea smart home appliances, and 10 yuan WiFi module, Changhong's CHiQ, Lenovo's "new bench" business, even the focus of air conditioning business Gree plans to launch three years of non-changing intelligence Mobile phones, to control appliances through mobile phones. All want to grab a place in the smart home.

Under the hot trend of smart homes, telecom operators have also begun to take the initiative. China Telecom launched the smart home product “Yue Me” to provide users with comprehensive solutions for home information services. And in love with TV Media Co., Ltd., Hisense, Skyworth, Haier, TCL, Changhong, Konka and other TV manufacturers, Marvell, Qualcomm and other six chip manufacturers, Huawei, ZTE, bonfire and other 36 terminal manufacturers, Suning, Gome, etc. Five channel providers and application providers set up smart home industry alliances to jointly improve the function and service level of family information products, and provide more choices for residents' information consumption. China Unicom has released the “Smart Wo Home” business, and the “Smart Wo Home” business is also the beginning of Unicom’s entry into the smart home field. In the “Smart Home” function of “Smart Wo Home”, users can control a variety of smart devices in the home through mobile phones. When the class comes, the guests can automatically open the door, as well as water leakage alarm, temperature adjustment, switch light, automatic watering, etc. A number of smart home services. At present, China Unicom's smart home service is only piloted in Guangdong. Through the cooperation with real estate companies, the whole smart home combination equipment will be put into the home during renovation.

The company is full of excitement, and the consumer enthusiasm of the users has also been encouraged. Many of the money that has already been spent on smart home hardware has been used. However, after using it, they have sprung up too far, and they are too far away from the smart home in their hearts. For example: "Mobile remote control appliances are not Like the convenience of imagination, unlocking, opening APP, controlling the trilogy is a bit silly, "WIFI sockets are mostly unable to connect to WiFi", "remote control kettle connected to WiFi socket, soya-bean milk machine, rice cooker also needs the button operation on the appliance, It is better to have a timing function electrical appliance, "the camera is a display, the monitoring angle is limited, and it becomes a hacker's voyeur tool", "the door magnetic sensor is installed on the window, but the screen window cannot be lowered, the mosquito insects invade", "the human body sensor I need to keep waving." It can be seen that the smart home is too far away from the "smart" distance of user demand. The current situation is that all smart homes are only reflected in the ability to control smart hardware through smart phones. This can only be called “home control”. The next step is to enhance “home automation” and finally reach “smart home” with artificial intelligence.

To sum up, the status quo of smart homes is: the company is very lively, the users watch the excitement, and the applause is not good. Intelligent equipment costs are high, users are still unacceptable; smart devices are not smart - just manual control lacks automatic control and intelligent control; demand is not clear - does not solve user pain points, and does not grasp user itch; enterprise profit model is not obvious, explore From providing smart hardware to providing a business model for value-added services?

Second, Internet and Internet thinking

Behind the background of smart homes is the intensification of the Internet's influence on the industry. The Internet eliminates the asymmetry of information dissemination and connects the distance between people and people, things and things, things and things. From portals and corporate websites to the Internet, Taobao, Jingdong's channel Internet, to the current hot O2O, group purchase supply chain Internet. With the advancement of the Internet of Things, it will promote the Internetization of the entire value chain, the so-called Internet thinking. The central idea is to use Internet tools to focus on user needs and eliminate social life. The high consumption point and low in the production process. Efficiency points, improve the efficiency of information flow, cash flow and logistics. Combine the following points:

User thinking: Always focus on the user, solve the pain of user demand, first seize the user for free or at cost price, then use value-added services to achieve profitability; attract users to participate in the product life cycle, including product research, R&D, production, marketing and Improve all aspects of the service and enhance the user experience and participation.

Simple and ultimate thinking: Grasping a user's demand pain point or itching point, the product is not full, the product is developed quickly, and the function and user experience are maximized in product design and production.

Iterative thinking: non-stop micro-innovation and continuous improvement of product quality.

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