How to design LED big screen is the atmosphere!

In today's information age, the convergence of business has spawned Outdoor LED Display media that subvert the urban landscape. From New York Times Square to London Piccadilly Circus, from Tokyo Ginza to Shanghai Bund, outdoor large-scale Led Display has become a showcase for city business. To endorse the carrier of the modern spirit of the city. The outdoor led display as a landmark provides a new annotation for the city.
With the increasing number of LED outdoor screens , how to attract the attention of the audience design is particularly important, then how to design large outdoor LED electronic display ?
Do a good job in the early stage
Advanced digital outdoor displays , especially when they are located in special areas, historical areas, or near these areas of the city, often cause concerns about their associated light pollution, road safety, comfort, and so on. Therefore, you should propose relevant design plans, reduce people's concerns before the project is approved, and so on. It is very necessary to work hard with the government to explain your design plan with similar cases in similar cities, systematically explain and explain how this plan conforms to the local current planning policy, and especially emphasize issues related to road safety and convenience.
Understand customer requirements
Among the requirements of customers, the most important is location, size and audience. This is the three cornerstones of almost all media resources. In addition, the rise of mobile phone screens allows consumers to access the Internet anytime, anywhere. This should be incorporated into the technical attributes of digital outdoor. At the same time, if you have the ability, it is also important to establish a digital outdoor network.
Harmony integration
The road is the blood vessels of the city, the main road is the artery of the city, and the main road of the bustling commercial district is the lifeline of advertising. Whether the visual relationship of outdoor advertising on both sides of the lifeline is coordinated will directly affect the quality of the city image. Symmetrical, balanced, is still looking to find a unified change, led display screen advertising form of treatment must be tailored according to the shape of the relationship between landscape architecture.
Humanization is the premise
Some outdoor large screens will focus on new technologies and use various new technologies and new methods to capture the eye of consumers. It is undeniable that using new technologies to attract consumers is indeed a good choice. However, consumers who rely on technology alone may be more curious, and consumers cannot feel the brand's philosophy and spirit.
Although technology is changing with each passing day, human nature will not change. People need to care for each other, and consumers and brands need to be considerate. If the brand can truly understand the needs of consumers and create tailor-made services for consumers, consumers will certainly give back to the brand with the greatest sincerity. This is the emotional link between the brand and the consumer. Urban outdoor advertising is an important element of urban landscape, especially to remember "humanization."
Enjoy your personality
Outdoor advertising can be very artistic. Led advertising display can become a deductor of urban, regional and business personality, for people to experience the perception; LED display can become the landmark of the city, for people to find the starting point of the departure and the end of the return journey; LED display can become a sculpture and lighthouse, For people to appreciate the tasting, to rejoice.
Panoramic linkage
Sometimes, a band does not lack talented musicians, but a lack of competent conductor. The outdoor large screen should also play a wonderful symphony. It should reasonably control the rhythm of outdoor advertising, choose the squares, river embankments, core main roads and other open public spaces, and use the power of digital media to play the visual aesthetics.

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