Uniquely breaks down and brings you to Konka OLED black technology

With the improvement of video formats, the turning of the television industry has started. In the past one or two years, a variety of new technologies have emerged.


Double color TV screen increases the size of the ultra-thin

In the first two years, thanks to the drive of the state subsidy policy, China's color TV market has achieved faster-than-expected growth. With the delisting of policies and the impact of economic downturn pressure, pressure was felt in 2015, according to AVC (AVC). ) According to big data, in 2015, TV sets shipped 230 million units worldwide, a year-on-year decrease of 2.5%, while China's color TV market retailed at 46.74 million units, an increase of 4.8% year-on-year, and retail sales of RMB 157.2 billion, a year-on-year increase of 7.5%.

In 2015, the average retail price of China's color TV market was 3,363 yuan, a year-on-year increase of 2.6%. On the other hand, in 2015, the prices of major color TVs in China's color TV market declined, with 55-inch, 60-inch, and 65-inch declines. It is 15%, 12% and 20% respectively. The main reason for this phenomenon was the large size of color TV products. The upgrade of the size structure drove the market average price to rise. In 2015, the average size of China's color TVs reached 44.5 inches, an increase of 2.3 inches compared with the same period of last year.

The 65-inch capacity will be released in 2016. It is expected that global shipments will grow by 53%; 49-inch and 55-inch sizes will be the preferred choice for panel makers as cutting efficiency is better.

Ovid Cloud Network (AVC) expects that the retail sales of 65-inch TVs will grow rapidly in 2016 with a market share of 4.4%, an increase of 2.4 percentage points over 15 years; 49-inch TV and 55-inch TV retail traffic will maintain growth, and market share will increase. It reached 8.8% and 18.4% respectively, which was an increase of 2.0 percentage points and 2.9 percentage points over the 15 years. In 2016, the trend of large-scale production is even more pronounced, with a larger size. The market share of 65+ TVs will reach 5.9%, an increase of 3.4 percentage points over 15 years.

Not only the large-screen, ultra-thin, curved surfaces and other high-end trends began to surface, no matter what the future TV panel, picture quality, it can be guaranteed that, from the appearance line, ultra-thin has become a fixed trend.

TV returns to picture quality OLED or future panel preferred

With the development of high-end television, people's pursuit of television is not limited to the appearance, but is more about the quality of television. In 2015, 4K became the most common vocabulary in the television industry. It is reported that the penetration rate of 4K ultra-high-definition television in 2015 was 31%, an increase of 17 percentage points from last year.

The main reasons for the deeper penetration of 4K TV are as follows: First, in 2015, the upstream panel makers pushed the 4K panel, the global panel UHD penetration rate was 16%, an increase of 8.5 percentage points from the previous year; second, the entire machine maker accelerated the high-end upgrade of the product. 4K TV became the kingpin product. In 2015, 504 new UHD models were listed in China, an increase of 203 over the previous year. Third, the panel factory and the complete factory have played together, and the prices of 4K panels and complete machines have been declining.

The multi-dimensional situation promotes the development of 4K and higher resolutions. With the apparent increase in the quality of video content, earlier panels have not kept up with the times. New technologies such as OLED, quantum dots, and laser television have emerged in people's businesses.

Especially OLED TV, which is currently the most advanced display technology, is hailed as the king of the screen technology of the future TV. The self-illumination brings the perfect black, and can present the best viewing angle. From any angle you can see the perfect natural color. In addition, OLED has the best response speed, and any ultra-high-speed video can be clearly played without any residual image. Because the backlight is removed, the OLED can also be displayed in various physical forms such as curling, folding, and double-sided.

It is understood that after 10 years of experience, LCDs have improved the production yield of 55-inch full HD (FHD) panels to 80%, while the same process OLEDs have been completed in less than 2 years. It is also an important factor in the number of OLED organic TV display shipments reaching 400,000 units in 2015, which is four times that of 2014. In addition, there is news that the yield of OLED panels has significantly improved compared with the initial period, and it is reported that it will reach 85% by the end of this year. This is a very good phenomenon. The price of OLED organic TV has been improved due to the increase in the yield rate. More and more affordable price range.

As OLED display technology possesses a profound potential for development, it will gradually improve and at the same time integrate with more advanced technologies in the future to promote the entire television industry. According to industry forecasts, global sales of OLED organic TVs will reach 450,000 units in 2015, 6 million units in 2017, and will exceed 10 million units by 2020, which is why domestic and foreign color TV manufacturers are rushing to pursue OLEDs. It is not difficult to predict that OLED will become the mainstream high-end product in the color TV consumer market in the future.
A few days ago, domestic TV tycoon Konka organized the 2016 Spring New Tasting Event at the Guangzhou Panyu Harley-Davidson Cheyou Club and released the new OLED organic TV V91 series.

This model is not only more slim in appearance, but also has a wider viewing angle. It is equipped with a top-grade 20-core 64-bit movement and achieves an extremely fast response of 0.001 ms. The speed is 400 times that of ordinary LCD TVs.

Its colorful image quality is particularly astounding. At the screen level, because of the self-luminous nature of each pixel of OLED organic TVs, there is no need for a backlight, so that the contrast ratio of 1,000,000:1 is nearly infinite, and the layering of the TV screen is 100 times the traditional LCD TV, whether it is playing bright or dark scenes, can show the true and natural colors, restore the original signal, showing excellent image quality.

Persistence in user-centric service content is excellent

While constantly developing new products and upgrading products, Konka is also constantly innovating after-sales services to meet the full range of consumer needs. In terms of service, it directly hits users' pain points. Konka has launched a full-scale free installation service upgrade to create new consumer advocates.

For a while, users who purchased the G9200 series can enjoy the "0 yuan mounting service." At the same time, Konka also presented a "One-year-only maintenance" service to users who purchased 9200/8800 series of designated models through stores of chains, supermarkets, and city customers.

Not only that, since its establishment in 1980, Konka's after-sales “thumbs” service has been following the service concept of “creating with heart, creating professional excellence”, and is committed to providing high-quality, worry-free services such as maintenance for users. Thousands of households’ television consumption has been lifted.

Service is a "hard" piece. In the "soft" piece, Konka's self-developed operating system YIUI Yipiao 5.0.5.0's flat style is very consistent with the popular design language, changing the traditional TV dull old-fashioned impression . The brand new immersive UI puts the user experience priority at the forefront, avoiding disturbing design ideas, and directly enters the live TV channel to enjoy audio-visual entertainment seamlessly.

The bottom of Yiyou 5.0 is channel, video, game, my application, application mall, local and other content portals. The center is recommended for content portals. It is immersively suspended on the content being played on the UI, and the implementation does not affect the viewing. Other operations, very human experience.

Another piece of “soft” is the ecology of Konka. In 2016, the goal of Konka’s transformation is to create an “industrial ecosystem,” which is different from the virtual “content ecosystem” of Internet companies. The “industrial ecosystem” is based on industry. , combined with the gameplay of the Internet era. In the future, Konka will try its best to increase the competitiveness of its main business and rely on the deep cooperation between the main business and its partners in the industry chain, not only in business but also in capital.

At the beginning of the year, Konka Television has reached in-depth cooperation with Tencent "Penguin TV" to provide users with a wide range of product choices, a total of new living room "vision horizon." Relying on the massive amount of copyrighted content of Tencent video, "Penguin TV" has built a powerful and rich resource, from movies, television dramas to variety shows, sports, animation, concerts and documentaries.
More than just “Penguin TV”, Konka has signed agreements with CIBN, Hua Digital TV, Mango TV, GITV, and Litchi TV, etc., for a strategic cooperation. As a traditional enterprise, it is full of high-quality content. A manifestation of Konka's soft power.

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