CES Asia Preview 2016 Smart TV Display Technology Analysis

CES, the International Consumer Electronics Show, sponsored by the Consumer Electronics Manufacturers Association of the United States (CEA), aims to promote the close integration of cutting-edge electronic technology with modern life. The second CES Asia will also land in Shanghai this May.

Presumably at this CES Asia, the theme of black electricity will continue to focus on HDR, curved surfaces, ultra-thin, 4K, 8K10K, and OLED. As well as cutting-edge technology concepts, the development direction of television in the coming years.

Keywords 1: HDR

If you want to sum up a few key words in the television field in 2016, HDR is the absolute number one. Let's talk about HDR first. HDR 2015 is still more of a concept, but now HDR is shining brightly. 4K+HDR will raise the quality of ordinary high-definition video to a new height. We have to lament that the changes brought about by technological advancement are increasingly affecting our lives.


For a high-brightness TV, if you can display the high dynamic range performance of the highlights and shadows at the same time, this quality is a truly first-class standard, and the perception will also be significantly improved.

HDR stands for High-Dynamic Range (High Dynamic Range), and the most important aspect of HDR for TV is to increase the brightness from 400 nits to 1000 nits for ordinary TVs. The increase in brightness can make the picture more real, especially for outdoor scenes.


HDR can greatly enhance the contrast and color accuracy of the screen. The bright part of the picture will be clearer, the dark part will have more depth, and the appearance will be clear. The increase in color accuracy will make the colors look more pure and bright. In order to obtain a more pure display effect, a richer warm and cold alternation and a wider range of colors.

Whether it is LG, Samsung, Sony, Changhong, Skyworth, or Hisense, all of them have launched products that support HDR. It is not difficult to see that manufacturers pay attention to HDR. However, it is not easy to think that TV support for HDR must be better than regular TV.

Keyword 2: Surface + Ultra-thin

Strictly speaking, ultra-thin computing is only popular last year. Both TV and mobile phones have always followed the "thinner than thin" design. Of course, ultra-thin design can bring more impact visual effects. Nowadays, the concept of ultra-thin is not only reflected in flat-panel TVs, but more manufacturers have made it clear that they will integrate the two elements popular in the past year and create a new trend revolution.


The TCL ultra-thin surface C2 exhibited by AWE this year



Only 2.57mm SIGNATURE OELED TV

The LG exhibited at CES North America at the beginning of the year has once again made the thickness of the civilian grade of OLED products thinner, only 2.57mm, which has never been seen in the industry. Among the LG Signature high-end home appliance series, OLED TV products are expected as the top product of this conference, and this time the technology upgrade is leaps and bounds with more display technologies and processes. Can LG continue to write myths at this CES Asia show and bring us even more legendary products? Please wait and see.

Keywords 3: 4K, 8K

4K TV has already completed the task of market standardization in 2015, and the hardware level is also very promising. Although the video source has not kept up, the current overall progress has also improved, and various 2K to 4K compensation technologies and 4K video production have been completed. It is also driving 4K TV development. But is the end of the market for technology 4K? Of course, the answer is no, science is developing, just as the 4K burst 1080, the birth of 8K technology, will undoubtedly stimulate the calm water ripples.


Hisense 8K TV

The 8K TV that Hisense launched at the North American CES show in the beginning of the year undoubtedly broke the quietness of 4K. 4 times the screen performance of 4K TV will provide users with a clearer visual experience. 2015 is the year of Internet TV. With the advent of a number of Internet 4K TVs, it will greatly promote the popularity of home HDTVs. The 8K ultra-high-definition smart TVs that Hisense will bring will also mean the next generation. The development trend of television.

Write last

Whether it is HDR, surface, or 8K 10K, the road to TV development will never end. With the development of technology, let us see more products that will be seen in science fiction movies. HDR and Quantum Dots are indeed technologies that can improve the display effect. It is a general trend to use TV. It is believed that more manufacturers will follow in the future to provide consumers with a better visual experience. As for ultra-thin, Surfaces and other technologies that are not new but are susceptible to impact should continue to be hot for some time. After all, home appliances are not only practical but also have ornamental attributes. Borderless is a big bright spot, and it is also Samsung's use of its own industrial chain. The differentiation made by the advantages will also be the direction that the TV manufacturers will pursue in the future.

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