The smart bracelet has gone away with the wearable device.

In the past two years, the smart bracelet has become quite popular because it is both a member of the wearable equipment force and a device with the lowest threshold and the most user-friendly experience. As a result, it is often a snoop. The weather vane for the development of the wearable device market. The "window" of the smart bracelet is still open, and there is a fascinating trend. This has also led more and more people to look at this market. There are mobile phone corps including Xiaomi and Glory in China. Professional bracelet makers like Bong and Lexin, in addition to innovative cross-border players like Otis OXIIS - it is worth mentioning that the latter CEO G-Jay said in an interview recently that the domestic hand The prosperity of the ring market is not false, but the understanding of user needs and industry significance is limited.

The smart bracelet is running away. Don’t wear a wearable device.

It sounds like this is another prelude to the momentum and the gimmick. However, after specific understanding, it is not difficult to find that the problem that Oss OXIS claims is not exaggerated. At present, the world's largest manufacturer of smart bracelets is Fitbit. As of the first quarter of this year, Fitbit has sold more than 20.8 million devices, and its share in the US market has reached 85%. The success of Fitbit is due to the fact that its main market, Europe and the United States, is a place with a very developed sports industry. It has almost reached the level of participation. Therefore, people's demand for sports-related and peripheral products is also high. As a more convenient and interactive pedometer product, the ring is very popular among users.

The smart bracelet is running away. Don’t wear a wearable device.

Let us turn our attention to China. At present, domestic Internet maker Xiaomi is the second largest smart bracelet manufacturer in the world. Since its release in late July last year, more than 6 million bracelets have been sold as of mid-June, and special attention should be paid. Yes, the Xiaomi bracelet currently has only one product, and its market for sale is limited, mainly in China.

The smart bracelet is running away. Don’t wear a wearable device.

However, the success of the Xiaomi bracelet is largely driven by its low price – MiBand is priced at 79 yuan, about 14 dollars, and when it was released, there was still a big bubble in the smart bracelet market. International brands account for thousands of yuan, while domestic brands are priced less than 300 yuan, but the functional use of similar millet bracelets as long as 79 yuan, directly with the price of nuclear bombs blasted the market bubble, create The new threshold for the wearable device experience is the main reason for its huge sales. This is not all. Compared with the active demand driven by the cultural background in the European and American markets, the acceptance of sports products such as smart bracelets in China is more of a passive form. To be fair, most people understand the placement of sports products such as smart bracelets as an investment in health. Although this model is better, it promotes the development and sales of smart bracelets. However, the problem is that the device can only play a monitoring role, but can not really stimulate the user's love and pursuit of sports, many people bought a smart bracelet to go home for a period of time, are in the corner to eat gray.

The smart bracelet is running away. Don’t wear a wearable device.

For this reason, we have seen that manufacturers have started to think differently. One is to create a more “high-energy” handle ring, such as a bus card, a company card, etc. The other is to provide achievement and sharing. The social model hopes to increase the wear time and stickiness of users. The latter is considered to be the main means to enhance the pursuit of user sports, and it is also more suitable for the wave of "national sports" that is being carried out in China. The original intention is for health, but the problem is that sports socialization and sharing gradually become less simple, and become a kind of "competitive" means and the capital of comparison, such as the movement of some people who are mad at the achievement of their achievements, regardless of their own body. Whether it has been sustained; or some people even cheat and falsify directly by brushing the number of steps, tampering with data, etc., and finally seeking to "list the mountains and small" in the circle of friends or microblogs, regardless of whether the data makes sense or not. And value. This in itself is a wrong act.

In the final analysis, it is because of the lack of awareness and pursuit of correct, reasonable and healthy movements. Even in terms of expansion, it is worthy of the reason why Chinese people do not pay enough attention to the pursuit of "health". Many people think that they have bought peace of mind after investing in health, but they neglect the process including sports and health care. important. That's why Oss OXIS will call on users to do real healthy and moderate exercise, because wearing equipment is just a tool, it is not a drug, and health should not be turned into a numerical value to show off to others. Instead, you should give yourself an account. Therefore, people should return to their original heart and pursue healthy sports and lifestyles. So, what kind of exercise is healthy? To put it simply, it is more about aerobic exercise, which refers to physical exercise performed by the human body with sufficient oxygen supply. Simply put, aerobic exercise refers to any rhythmic movement, such as running, swimming, which has a longer exercise time (about 15 minutes or more), and the exercise intensity is medium or medium (the maximum heart rate is 75% to 80%). Aerobic exercise is a constant exercise, and it is exercise that lasts for more than 5 minutes.

The World Health Organization's Global Recommendations on the Health of Physical Activity advocates that adults aged 18-64 have the best 300-minute moderate or 150-minute high-intensity aerobic exercise per week.

The emphasis on moderation is because each person's age, gender, and exercise needs are different. It is like measuring body fat ratio before weight loss and muscle growth. Different people have different standards for aerobic exercise. Accurate monitoring of your situation to achieve optimal efficiency and results. Among them, heart rate is a relatively important indicator. Through the monitoring of heart rate, it is easy to understand the state of motion. However, in the current smart bracelets on the market, there are fewer products equipped with heart rate detection, and heart rate detection is often shaped into a taller function. Or even if you have the function of heart rate detection, but do not make good use of it, just simply add features. In fact, it is a function that users really need. It should be grounded. It is reported that the latest bracelet products that OXIIS Oss will release and launch online crowdfunding will be equipped with heart rate detection.

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