At the end of last year, the Ministry of Industry and Information Technology, the Ministry of Finance, the Ministry of Science and Technology, and the four ministries and commissions of the National Development and Reform Commission issued a "Notice on Adjusting the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles." According to the contents of the notice, the amount of subsidies for new energy vehicles in 2017 will be reduced by 20% compared with last year, and the maximum ceiling for subsidies will be reduced from 55,000 yuan in 2016 to 44,000 yuan. The total subsidy of local governments at all levels shall not exceed 50% of the central government bicycle subsidy.

The implementation of the New Deal immediately caused a chain reaction in the market. At present, some new energy vehicles in Shanghai have quietly increased their prices. Some car companies have not yet released due to local subsidy rules, which has fallen into pricing difficulties.

“The subsidy for new energy vehicles is a common management method at home and abroad. When the industry develops to a certain scale, it is a trend to gradually subsidize the subsidies of car companies. In the early stage of development of new energy vehicles, the cost of R&D, inventory, maintenance and insurance is very high. However, with the expansion of the production scale and sales scale of new energy vehicles, the cost of bicycles has declined, and it is no longer suitable for high subsidies.” Zhang Xiang, an independent car consultant, said that as early as 2015, the four ministries issued “New about 2016-2020”. The Notice of Financial Support Policies for the Promotion and Application of Energy Vehicles has made it clear that the subsidy standard for new energy vehicles will decrease by 20% in 2017-2018 and 40% from 2016 to 2019-2020. According to the rules, the subsidy policy will be withdrawn after 2020.

Affected by the New Deal, the maximum subsidy for bicycles exceeding RMB 40,000 has declined. On February 8th, a BYD 4S store staff told the IT Times reporter that the prices of BYD Qin and BYD Tang have been raised by 6,000 yuan. This is the price after the company subsidizes some of the difference. Part of the burden, because the Shanghai local subsidy rules have not been released, the company will adopt the principle of “returning more and less subsidies”. SAIC announced that it will be responsible for the cost of the subsidy for the subsidized part of the company.

A dealer of Beiqi New Energy Automobile told reporters that at present, the EV160 and EU260 models sold in Shanghai are still being sold according to the 2016 subsidy, and the new price has not yet been determined. "But everyone knows clearly that the price increase is affirmative." The staff of Roewe 4S shop told reporters that the company will bear the part of the subsidy retreat, and the model will not increase in price.

“The difference between subsidies and retreats is whether the auto companies absorb themselves or pass them on to consumers. It depends on the profitability and sales strategy of the automakers. The financial enterprises with strong financial resources have strong profitability in the early stage, and it is likely to bear the market share for 2017. For example, the Toyota Hybrid, which was released in 1997, opened the market at a low price until 2000, and then stopped losing profits.” Zhang Xiang said that the auto companies in the high-end market may not be willing to bear the difference, and ultimately “ Wool still has to be on the sheep."

Some car companies are still not clear about the pricing of new energy vehicles in 2017, which stems from the uncertainty of local subsidy policies. Although the New Deal requires that the total subsidy of local governments at all levels should not exceed 50% of the central government's bicycle subsidy, which is equivalent to intercepting the waist, but how much to supplement, how to make up is still unknown. Some insiders told reporters that under the influence of the New Deal, the Shanghai local subsidy rules are not expected to be released in April or May. Since the peak of car purchase before the Spring Festival, the sales volume of car companies may decline in recent months, but the impact is not significant. .

“In 2016, the total amount of financial subsidies of the state and Shanghai should not exceed 50% of the price of vehicles in principle. For example, a car with a price of 200,000 yuan, the subsidy of the state plus the local area can reach 100,000 yuan. In addition, the subsidy It is also necessary to look at the sales volume of car companies. Starting from 2014, the subsidy will be halved after the passenger car reaches 40,000, and the subsidy will no longer be enjoyed after more than 60,000. After the commercial vehicle reaches 1,000, the subsidy will be halved and more than 2,000. After that, the subsidy was cancelled.” BYD’s staff told the IT Times that the adjustment of the subsidy policy was not unrelated to the fraudulent incident of the new energy bus. The passenger car was the model with the highest subsidy model before, and it was also the “hardest hit”. . On February 4, the Ministry of Industry and Information Technology announced on the official website of the administrative punishment of seven car companies, disclosed the reasons for the seven car companies to swindle, and suspended their application for new energy vehicles to promote the application of recommended models, given 2 months of rectification period. Seven car companies including Jinhua Youth Automobile, SAIC Tangshan Bus, Chongqing Lifan, Zhengzhou Nissan, Shanghai Shenwo Bus, Nanjing Special Vehicle and Chongqing Hengtong Bus were on the list.

The Ministry of Industry and Information Technology has also responded to whether the New Deal will ultimately affect the car's enthusiasm for car purchase. There are many factors affecting the price of new energy vehicles, including the purchase price of raw materials and parts, production and management costs, competition for similar products, and the company's own strategy. In terms of market factors, including policy factors such as unlimited, unlimited number, and financial subsidies, whether the price increase after the subsidy of new energy vehicles declines cannot be generalized.

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