Looking forward to the future, the crystal table will pass positive energy in the LED industry.

By the end of the year, the whole city of Shenzhen began to cool down, but it could not withstand the enthusiasm of every LED industry practitioner. In December 2014, the annual high-tech LED annual meeting was held in Shenzhen Guanlan Lake·Dongguan Club. The event brought together more than 400 industry leaders in the middle and lower reaches of the industry. As a G20-LED lighting summit organizer, Jingtai was invited to attend the "New LED chapter for the next three years" theme conference. At the event of the annual meeting, a speech by Mr. Gong Wen, the general manager of Shenzhen Jingtai Co., Ltd., caused a heated discussion.


At this stage, the LED industry is in a certain period of adjustment. After the newcomers are rushing and the influx of capital, some enterprises have not increased their profits. Some small and micro enterprises have begun to have a little bit of food. It is. The sound of running and closing down in the industry is still in the ear, and the reshuffle of the industry has arrived. For such a variety of things, Mr. Gong Wen, the general manager of Jingtai Co., said at the beginning of the speech, and said with enthusiasm: "I have been doing LED for 18 years to establish Jingtai Company in 2008. For many years, I have spent every penny. I invested in Jingtai, and every penny is invested in the LED industry. I have dedicated the best 18 years of my life to the LED industry. I can say that I am the most hopeful and most hopeful for the LED industry to live forever. "There is a passion for the LED industry."

The LED industry is not as imaginary as the bad LED is a sunrise industry. It should be treated rationally for the current problems. In the era of economic globalization, the problems in the LED industry cannot be attributed to the LED itself. The LED industry is a member of the big family of the world economy, and its inevitable will be affected by the difficult economic recovery of the global economy. Just as Mr. Gong Wen, general manager of Jingtai Co., said: "This is not only the LED industry will encounter such problems. The entire world economy has encountered such problems."

In every industry, there will be integration, elimination, redevelopment, re-integration, and elimination. The development of no industry is smooth. This is a common problem, and it is also a must for every industry. The process of baptism.

At the 2014 High-tech LED Annual Meeting, Mr. Gong Wen, General Manager of Jingtai Co., Ltd. expressed his hope for LED lighting: “One of them is that the application of LED is very extensive, and LED has many applications in many sub-areas. , indoors, outdoor, car, flashlight, table lamp, road, health lighting, agricultural lighting waiting, there are many market segments, to be tapped. Second, the LED replacement rate is still very low, less than 10% globally There is also 10 times market growth space. The third is the germination of intelligent lighting, opening up a new blue ocean for LED lighting. Including future intelligent lighting and optical communication, every revolution will bring a new replacement boom. If we continue to develop new Blue Ocean, a new business area, then our lighting field is constantly expanding, then this market is not 1 trillion, may be 2 trillion, 3 trillion or even 10 trillion market."

No shortage of opportunity is lacking is found to occur one way or another opportunity to question the eyes of <br> <br> industry, in fact, with their own nature are closely related, the key to the plight of the development of enterprises or companies that are not clear on the location. The annual output value of the LED industry will increase by no less than 30%. The market increase is very attractive, but few companies know which part of the cake they belong to. In particular, most small and medium-sized enterprises are basically followers of the market, and they are following the trend. There are only a handful of leading enterprises in China's LED industry. 90% of enterprises are small and medium-sized enterprises. How to survive and develop small and medium-sized enterprises is a major problem facing the LED industry.

“Big companies have their own characteristics. Their decision-making process is long and the response speed is relatively slow. And whether SMEs can take advantage of the small and good U-turn to get the market.” Jingtai is a member of the LED industry. Mr. Gong Wen, General Manager of Jingtai, used his own experience to make suggestions for SMEs.

He continued: "There is a "focus theory" in the field of positioning, and there is also a "chicken rib theory", which is to find out where its core competitiveness is. Go all out. "I want to turn it into a small laser. To defeat the sun's radiant light" This is what we want to focus on; whether we have found a big business that we don't want to do, or a place where big companies don't want to spend all their energy, this is why our small business is willing to come and see one. Look at the place. No matter what, small enterprises can find their own positioning." This is not a theory of lack of space, but a real experience. Jingtai benefits from the precision of positioning, and has become the field of LED display. Top packaging device manufacturers and providers, this is because of professionalism, but also because of the power of concentration. This statement is a good medicine for small and medium-sized enterprises. If the company does not have the advantage of scale, but if it can become a king that cannot be compared with others, it is also a wise strategy to have its own unique things. In a nutshell, there is no lack of opportunities in the LED industry, and the lack of eye is the opportunity to discover opportunities.


Then, Mr. Gong Wen, General Manager of Jingtai Co., Ltd. conducted in-depth discussions on the problems common in the three industries:

A low-end game is not the best choice <br> <br> in the LED industry, not only the product homogeneity is very serious, companies in the business model also fall into the cycle of homogenization up, lack of innovation and product innovation Business model. Since companies compete in the same way, the only weapon is the price war. "When we are widening our market, we often kill the price." Gong Wen, general manager of Jingtai, mentioned the common problems in China's LED industry. In fact, in order to reduce costs, many manufacturers have begun to sacrifice the quality of some products without any means, only to see the immediate interests. In the development of enterprises, enterprises should really consider where the added value of products is. What is the positioning of enterprises? “It is important to reduce costs, but I don’t think they are necessarily what our small businesses have to do. This is not the only option.” If you use price wars to develop, it’s actually worth the loss, not just not expanding. The purpose of the market has ruined the future of the company from the beginning, and such a company will never go too far. Jingtai has always been a technology-driven development path, providing high-performance, high value-added products, one step at a time, so it can be invincible in the LED industry.

Second, cash flow is king <br> <br> not necessarily more than that, in recent years, the enterprise into a "triangular debts", resulting in funding strand breaks and the closure of numerous enterprises. It goes without saying that cash flow is an important guarantee for ensuring the survival of enterprises, and its importance can be seen. So the LED industry people began to pursue the cash flow as the king, thinking that the LED industry is the capital, but the general manager of Jingtai, Mr. Gong Wen, put forward another opinion that deserves great attention: "Some companies have good cash flow. It will run away. Cash flow is an illusory part. Sometimes a company with good cash flow may blind the boss's eyes, because there is cash flow, so the whole company will not pay enough attention when it loses money. The hole will be bigger and bigger. When you wake up, the hole is too big to be compensated by cash flow. At that time, you will also fall. A company without cash flow will die, only cash flow, the enterprise does not Profitability is absolutely worthless, and such companies should not do it.” Therefore, the value of the company's existence lies in its continued profitability; otherwise, it loses its value, and the cash flow is also vain.

Third, enterprises must pay attention to manage <br> <br> In fact, in the LED industry, the company ranks lax and miscues abound. Poor management will be like a mess of sand. If you don't have to be shocked by others, you will lose to yourself. However, if a successful enterprise wants to find a reason, then it is certain that there is a good management team. The management system of the enterprise must be sound, management must be effective, and operation must be efficient. This is not only a problem of cohesion, but also about the benefits of the company.

“The market is very transparent now, and the customers and all the suppliers are also seamlessly connected. Is it profitable for the customers? It is difficult. Is it profitable to the suppliers? It is actually very difficult. So where is the profit? Mr. Gong Wen, the general manager of Jingtai, threw a major issue of concern to his speech. "I think it is a profit from management. Yesterday, the first question that Mr. Wang of Guoxing Optoelectronics met with me was: How much is your turnover rate? How much inventory is there? They are so big that a company is very concerned about the turnover rate. The problem of inventory, as a member of SMEs, is there any reason not to pay attention to our management?" For example, Inamori's amoeba management model introduced by Jingtai strengthens the cost consciousness and innovation consciousness of each department of the company. Thanks to good cost control and management capabilities, Jingtai has maintained a relatively high profit margin in the industry.

With a heartfelt experience and 18 years of experience in the LED industry, Mr. Gong Wen, the general manager of Jingtai Optoelectronics, gave a warm and cordial impromptu speech, which aroused the warm applause of the leaders of the participating companies and won the hearts of those who have been engaged in the LED industry for many years. Thumbs up. (This article is submitted by Jingtai Shares)

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