Li Yizhang said that the popularization and application of 3G technology has made network terminals closer to hundreds of millions of users. Hundreds of millions of netizens can also use 3G technology to directly enter the era of faster and broader digital life, learn information through mobile Internet and mobile phones, publish news, spread news, express opinions, exchange ideas, communicate emotions, buy goods, and sell products Wait.

The application of 3G technology has objectively spawned the development of new media and is profoundly changing the pattern of media communication and the pattern of public opinion guidance. Li Yizhang said that existing news websites and cultural and entertainment websites can rely on 3G technology to expand to the mobile Internet. The network will truly be everywhere and everywhere, and its influence will be further strengthened. Mobile newspapers can also be upgraded from the current MMS mobile newspapers to Internet mobile newspapers, and the amount of information and interactivity will be greatly improved. With the support of 3G technology, mobile TV will achieve rapid development, and new cultural forms such as short TV dramas and short movies will also emerge. The development of online music and online games will enter a wider world due to the accelerated download speed. Citizen news (including blog news, news posts, forum posts, etc.) will develop in the direction of faster, more timely, more covert, and more free with the support of mobile Internet, which gives netizens the right to express, supervise, The right to participate brings greater convenience.

Li Yizhang believes that 3G technology has revolutionaryly expanded the communication and interaction functions of the Internet and mobile phones, and will historically expand the communication function, communication function, interaction function, business application function, social mobilization function and cultural entertainment function, making the prospect of the Internet development Broader and brighter.

At the forum, many participants believed that with the vigorous development of 3G technology, the 3G era has arrived, and China's new media industry continues to heat up, and is gradually showing increasing influence.

Academics who participated in the forum included Professor Xiong Chengyu from the School of Journalism and Communication of Tsinghua University, Professor Kuang Wenbo from the School of Journalism of Renmin University of China, and Liu Liqun from the School of Journalism and Communication of Wuhan University. In the online media industry, there are Meng Bo, deputy editor-in-chief of Sina.com, Wu Gang, vice president of China Broadcasting Network, Shubin, editor-in-chief of Rednet, Long Henan, editor-in-chief of Dajiang.com, Ying Wendi, deputy general manager of Zhejiang Online, and Fu Yuchun, director of Northeast News. , Sun Ankun, editor-in-chief of China Online, Wan Dake, deputy editor-in-chief of Dahe.com, Wang Rong, executive deputy editor-in-chief of Nanfang.com, Wang Qing, editor-in-chief of Guangxi News Network, Pan Zijiang, editor-in-chief of Dazhong.com, Anna, Sohu.com media cooperation department, and People.com Zhang Sang, Director of the Collaboration Department, Director of the Interaction Center of Dongfang.com, Xie Xin, Deputy Director of the Hubei Branch Network Center of Xinhua Network, Li Dongan, Editor-in-Chief of Yangtze Network, Chen Haitao, Editor-in-Chief of Hanwang, and Kang Zhuangzhi, Editor-in-Chief of Huofeng, etc. participated in the event.

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