US Consumer Satisfaction Ranking: Hisense TV Becomes China Brand

On August 1, local time, the annual consumer satisfaction survey report released by American JD Power Company showed that: Hisense and Samsung, Sony, LG, Sharp and other brands scored on the high score, and Hisense is the Chinese brand on the list. .

The annual report launched an online survey on consumers who purchased home appliances within 12 months. The survey included quality, features, prices, operational performance, Internet intelligence, and after-sales services, and eventually announced the TOP9 ranking in no particular order. List.

It is worth noting that the survey questionnaire does not suggest TV brands, but consumers fill in satisfactory brands. Therefore, being on this list can reflect the brand's "position" in the minds of consumers. Hisense is the only Chinese brand on the list, reflecting the deepening of the U.S. market.

The report also shows that among consumers who buy TVs with 50 inches or more, 52% will choose 4K Ultra HD products, 80% will choose smart TVs, and 27% will choose curved TVs. Reflecting 4K, smart, curved surfaces have become the "standard" for high-end products in consumers' minds.

As the only Chinese brand certified by the four US Netflix, YouTube, Amazon, and VUDU content providers, Hisense has been committed to independent innovation of high-end products such as ULED and laser TV. Last year, ULED TV was released in the United States. The appearance of the representative of China's independent image quality technology triggered great repercussions from the market. Hisense qualified and naturally has the ability to give the Japan-Korea Department brand a share of the US market.

In 1968, JD Power III established JD Power in Los Angeles, USA. Based on feedback from millions of consumers every year, it evaluates products and services. Today, it has become a world-renowned third-party market consulting and research institution.


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