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Liard’s order for 6 billion LED lighting business has reached the end of the flowering season
On September 21, ten institutional investors visited Liard for an in-depth field study. The visit began with a meeting led by Liu Yang, the Director of Corporate Investor Relations, who provided a comprehensive overview of the company’s historical development and introduced its innovative small-pitch TV technology. Following this, institutional investors engaged in detailed discussions with Li Yajun, Secretary Li Nannan, and Liu Yang, focusing on key business strategies and market trends.
During the Q&A session, investors asked about the latest order status, and Liard confirmed that total orders reached 6 billion yuan by the end of last weekend, aligning with their annual targets. The company also highlighted strong performance in both domestic and international markets, with overseas sales mainly driven by Pingda and its subsidiaries.
When questioned about the annual report target, Liard expressed confidence, stating that the company expects to achieve between 100% and 150% of its goals. Regarding concerns over financial payments to local governments, the company clarified that its lighting projects are not directly affected as they are not infrastructure-based and are instead exploring the PPP model.
Investors also inquired about the growth rate of the small-pitch TV industry, to which Liard responded that the sector experienced rapid expansion from 2016 to 2018, with growth rates consistently between 40% and 50%. The overseas market is still in its early stages, with only 10% of Pingda currently involved in small-pitch technology.
The discussion covered various topics, including pricing differences between domestic and foreign markets, gross margin improvements, and competitive advantages. Liard emphasized its long-term R&D efforts since 2010 and its global market presence, which gives it a significant edge over competitors.
Additionally, the company outlined its strategy for landscape lighting, noting that EPC models are commonly used, and government procurement processes heavily rely on qualifications. Liard also shared insights into market share, future cultural initiatives, and potential expansions into VR experiences.
With a focus on sustainable growth, Liard plans to invest further in research and development, channel expansion, and strategic M&A opportunities, particularly in the cultural tourism sector. The company remains optimistic about its future performance and continues to explore new markets and technologies to drive long-term value.