For iOS 11 users, Wayfair launches ARKit version of AR shopping

Wayfair, a leading online home shopping platform, recently announced that its augmented reality (AR) technology is now available to iOS users. This new feature allows customers to visualize a wide range of 3D furniture and decor items in their own homes before making a purchase. The View in Room 3D app has been seamlessly integrated into the Wayfair shopping experience, enabling users to easily see how products would look in their space directly through the Wayfair mobile app on iPhones or iPads.

Steve Conine, co-founder and co-chairman of Wayfair, said: "With the launch of Apple's ARKit, we're bringing augmented reality to our mass-market audience. We're excited to unlock the true potential of AR and offer this technology to nearly all of our customers. Thanks to the Apple AR platform on iOS 11, we’re tackling one of the biggest challenges shoppers face—whether a product will fit and look good in their home. Our AR app lets consumers preview thousands of items right in their living room, dining area, or bedroom, and then make a purchase without ever leaving the app."

When users find a product they like on the Wayfair app, they can simply tap the "View in Room 3D" button beneath the image. This feature overlays the 3D model of the item into the real-world environment. Users can move the object around the room, rotate it, and view it from different angles—all in real time. Once satisfied, they can place an order directly within the app. Plus, all 3D models are accurately scaled to match the real product, so there’s no need to measure your space beforehand. This eliminates the worry of receiving a product that doesn’t fit or feel right at home.

Conine added, "At Wayfair, we’re always looking for ways to enhance the shopping experience for families. Being able to see how a sofa matches your existing decor or whether a new table fits your dining room brings a level of convenience that was previously unimaginable. It empowers customers to make confident decisions from the comfort of their own home."

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