According to recent reports from the smart home network news platform, Samsung, a major player in the LCD TV industry, is facing significant challenges amidst fierce competition from rivals such as Sony, Lucky Gold, and TCL. In the first half of the year, Samsung's LCD TV sales have fallen short of expectations, leading to a downward revision of its shipment targets. Xie Qinyi, a senior research director at IHS, mentioned that Samsung initially aimed for 48 million units this year but has now reduced its target to between 44 and 45 million. This adjustment represents a substantial drop of 3 to 4 million units, prompting speculation about potential impacts on panel procurement in the second half of the year. On the other hand, Sony and Lucky Gold have been actively promoting their OLED TV lines, with sales expected to grow despite the broader market downturn. Meanwhile, domestic brands like TCL have continued to expand their market presence, achieving stable growth. Samsung now finds itself squeezed between Japanese and South Korean competitors as well as rising mainland brands. Consequently, its shipment growth has slowed significantly, with some quarters showing no growth at all. Last year, Samsung shipped over 47 million LCD TVs. This year, they initially set a goal of 48 million units but have since revised their expectations downward. Xie Qinyi highlighted that Samsung is shifting its product strategy, moving away from a broad spectrum of high and low-end products toward a stronger focus on high-end offerings. The company aims to capitalize on the QLED TV segment and other premium LCD markets. As the world's largest purchaser of TV panels, Samsung's decision to lower its shipment targets could influence panel demand in the latter part of the year. Xie Qinyi noted that if Samsung reduces its panel orders, it could have ripple effects across the entire industry. In recent months, the TV panel market has experienced a sluggish trend. Prices for 40-inch to 65-inch panels are projected to decrease by $2-$3 in July, while the 32-inch panel remains stable or falls slightly by $1. This pricing pattern mirrors trends seen in May and June. The primary driver behind these adjustments is the desire of major TV manufacturers to ensure profitability for panel suppliers while encouraging them to stimulate consumer demand. Due to high inventories within the mainland TV supply chain, purchasing activity was weaker in the first half of the year, extending into July. Xie Qinyi emphasized that the coming months will be crucial. With the traditional European and American peak buying season starting in August, followed by China's Golden Week in October and the Singles' Day shopping event in November, the momentum for increased purchases will play a decisive role. If this momentum continues, the second half of the year should see a stable panel market. However, if Samsung scales back its purchases, it might dampen the enthusiasm of domestic brands, potentially leading to a less robust panel market in the final quarter. Despite these challenges, Samsung remains committed to maintaining its position as a leader in the LCD TV sector. By focusing on high-end products and leveraging its strong brand recognition, Samsung hopes to navigate through these turbulent times successfully. ceramic piston Yixing Guangming Special Ceramics Co.,Ltd , https://www.yxgmtc.com