Why the high price of curved TV is expensive or profiteering?

The curvature of the curved TV is generally the same as the curvature of the eyeball, the screen has a certain curvature, and the body has a certain curved surface shape. Compared with traditional flat-screen TVs, curved TVs have better contrast and wider viewing angles, and can provide users with an immersive experience. However, from the very beginning, curved TVs were plagued by both upstream price monopoly and poor product experience. Is the high cost of curved TVs expensive or expensive?

Curved TV

Panel supply is monopolized by a few companies

At present, only Samsung's family can provide curved TV modules, which means that Samsung monopolizes the right to bargain on surface TVs. Therefore, at the time when Konka and TCL substantially lowered the price of their products, discussions were also held as to whether the surface TVs would be profitable.

So, how high is the moisture content of curved TV products? A color TV business person who declined to be named said in an interview with the media that because the curved TV module is now only available from Samsung, it is equivalent to Samsung monopolizing the surface TV pricing rights.

Because OLED technology is not yet mature, curved TVs on the market are actually heated and bent from the LED panel. The panel is still the same panel, but after the surface is made, the price is high.

It is understood that with respect to flat-panel LED televisions, the increase in the cost of surface-mounted televisions is mainly focused on panel “hard bending”. Due to the panel's "hard-bending" process, the production cost of the curved TV is higher than that of the flat-panel TV. At present, the average gross profit margin of curved TV is 30% to 40%, which is twice as high as that of ordinary color TV products. At present, the gross profit rate of ordinary color TV products in the market is about 15% to 20%.

High production costs

Due to the low yield of the curved panel, considering the yield, the cost of the curved panel of the same specification is about 30% higher than that of the ordinary LED panel.

Not only is it more than a hard-bending production process is so simple, the plane becomes a curved surface, first of all, the polarizer backlight material, the bending of the visual to do special treatment. In addition to the panel, color TV manufacturers may also add display technologies such as UD and HDR, which will increase the production cost of curved TVs, and this cost is not a little.

The product gross profit of curved TV is twice that of ordinary color TV. This argument is acceptable, but there is no rumor that 60% is so high. Some high-end or ultra-high-end products may reach 60%.

As a new technology, surface TV shipments are limited, and only high gross profit margins can be used to absorb the R&D and promotion costs of the product's initial investment. Therefore, the high profits of curvilinear TVs are understandable at this stage. However, with the continuous development of technology, Samsung's control of surface television is reduced, the price of future curved TV products will be reduced, and the market will also be opened, which will also bring benefits to smart TVs.

With the gradual saturation of color TV products, color TV market has shifted from the new machine to the era of replacement, color TV manufacturers continue to adopt innovative technology packaging products, in order to attract consumers to replace the TV. In this context, curved smart TVs have become the main driving force for the development of the spoiler TV market through the Internet.

As a higher-level product of smart TVs, curved TVs can provide users with higher audio-visual enjoyment. With the efforts of color TV manufacturers, future curved TVs will become a new driving force in the smart TV field and promote the development of smart TV market.