Here are some tips from hardware engineers who have been experienced for many years.

1. Realizing that this is a war, the war is over, and the opportunity will not wait for the arrogance of hindsight.

2, any king who is small and subdivided in the field, is a lonely bitterness of about ten years, from biometrics, license plate recognition, face recognition, POE switch, power supply, radar, infrared, thermal imaging, gate, RFID, car DVR, small-pitch LED, SSD to access control alarm, absolutely "the bench should be ten years cold", big companies don't be too confident, small companies don't be too confident.

3, want to enter any hardware field, you need to prepare for a loss of 3-5 years or even 5-8 years, there is no future for the quick success. There is no one-size-fits-all company, and there is no one-size-fits-all industry.

4, the loss of a big opportunity is generally three cases: I thought it was already very late, I thought that I could make mistakes at random. In fact, there are not many opportunities, I thought it was too late to actually have a lot of opportunities.

5. It is not surprising to see opportunities. It is not difficult to make products. It is difficult to stabilize quality, it is difficult to meet the real needs of customers, the iteration direction has been correct, it is difficult to have continuous core competitiveness, and it is extremely difficult to obtain scale advantages. Being able to have a reasonable profit margin is even more difficult.

6. It is easier to talk about concepts and pure flickering. Productization needs to be grounded. Any idea that cannot be productized, no matter how dazzling the idea, is useless.

7. In the era of artificial intelligence (AI), companies that can achieve the iteration, upgrade and leap-forward development of products and solutions without being fooled by AI, are the most rational and have the future.

8. The key turning point of the industry is one or two times in 20 years. If you seize one time, you can rush one billion, and you can catch two or five billion yuan. If unfortunately all did not keep up with the rhythm, less than a billion or even quickly shrink to close, anything can happen.

9, cloud computing, big data, Internet of Things, Internet of Vehicles, artificial intelligence, automatic driving, the concept no matter how dazzling, must return to several essences: Can you create value for customers? Can you meet the business needs of the end customer? Have you reduced the TCO deployed by customers at all levels?

10. The concept of pan-IT industry (security is also IT) is too many. There are too few companies to make products under the hard work. There are too many companies that OEMs have no core competitiveness, far less than the high-speed rail communication industry.

11, the future security industry has several large pits, arranged in descending order of the diameter of the pit, in order: big data, cloud computing, intelligent, Internet of Things (including car networking). The pit of big data lies in the general customization of business flow and management flow. The pit of cloud computing lies in ignoring the QOS and real-time of video services. The intelligent pit lies in the complexity and uncertainty of the scene. The diversity, integrity and spatio-temporal consistency of the data.

12, the appearance of security seems to be basically finished, the Internet of Things and intelligent shackles have just begun, consciously full of chicken blood can follow the big forces, but it must also be snowy mountain grass, ten years of bloody battle.

13. The peers have no worries in the 20 years, and they don’t have to change their lines when they retire. The professional companies will win local battles and even the whole war.

14. There is no blue sea in the blue sea. All the sub-areas are fully competitive. Under continuous efforts, we will be lucky to seize a certain technology inflection point. It is possible to see the new blue, but we will not see the opportunity.

15. Looking at global security, regardless of technology, service or cost, Chinese companies are all downsizing attacks. China is the world. China is the world's number one. Sooner or later, there is no suspense.

16. Among all the elements of product success, the actual combat is tempered and quickly iterated in the first place, the general direction can be cut in, the rest is to look at the iterative ability and error correction mechanism.

17. Between seeing and getting, there are two words called “do it”. If you can’t do it, it’s a trap. It’s an opportunity. The maturity of character casts the maturity of the product, indeed.

18, idea is also valuable, but the most difficult thing to do is too difficult, more valuable is the person who can make things, the factors that push the enterprise to success, people are the first element. The key to success in business is that good products attract customers and good mechanisms attract employees.

19, the company that will give up the child can contend, how to abandon the child? This is the hardest thing in the world, the wisdom and vision of the most testers, and the lost luck.

20, born in sorrow, died in peace.

21, at any time, the number speaks.