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OLED TV burning screen crisis forced QLED is expected to become the right way of big screen TV
OLED TVs were once seen as the future of large-screen television, but recent market research shows that they are now facing a severe burning screen crisis, with technological maturity coming into question. In contrast, the QLED technology represented by Samsung and TCL is gaining momentum. From high-speed rail to display and identification technologies, major technological choices shape the direction of industry development. Not every innovation changes the world.
The issue of screen burn-in in OLED TVs is becoming more pronounced, and the crisis is worsening. Many users are expressing concern, and it seems that this day may already be inevitable. The ongoing debate between OLED and QLED has been clear: on one side, LG and Skyworth represent the OLED camp, while Samsung and TCL lead the QLED movement. It appears that QLED is the better path for large-screen TVs, as the life span issues of OLEDs raise serious concerns about their future.
In the U.S. and Russian markets, Sony’s OLED A1E TV has faced significant problems, with over 240 out of 310 stores reporting screen burn-in. This represents a major setback for OLED technology, highlighting its serious flaws. Meanwhile, RTIngs conducted a 50-week evaluation of different panels, revealing that OLED TVs showed burn-in within just one-fifth of the test period. This result casts doubt on the long-term viability of OLED screens.
Despite its advantages—such as self-illumination, wide viewing angles, near-infinite contrast, low power consumption, and fast response—OLED technology cannot overcome the issue of screen burn-in. TVs are not disposable products, and the high cost of OLED TVs could push them further away from consumers. Academician Ouyang Zhongcan from the Chinese Academy of Sciences pointed out that the biggest problem with OLED screens is their short lifespan. After three years, blue light often turns red, making QLED a more suitable option for large-screen TVs.
QLED technology uses inorganic materials, offering longer life, higher brightness, and more stable images. Samsung even offers a "ten-year burn-in insurance" in China, showing the maturity of quantum dot technology. Samsung's strategic move to focus on QLED has allowed it to dominate the high-end TV market and drive the growth of the entire QLED industry. Now, QLED TVs are unstoppable, with Samsung and TCL leading aggressive market campaigns.
In contrast, OLED faces challenges in mass production, cost, and lifespan. DisplaySearch predicted 6 million OLED sales in 2016, but actual numbers were only 720,000. Meanwhile, QLED TVs have seen explosive growth, with sales in China increasing by 100% annually. In 2016, QLED retail sales were seven times that of OLED TVs.
As the battle for the future of television intensifies, QLED is emerging as the dominant choice. While OLED continues to face criticism, the industry is moving toward QLED. The key is not to seek omnipotent technology, but to find the right one for each application. OLED may become the next plasma TV, just as many companies failed to adapt to changing technologies in the past.
Innovation is not about being the most expensive or the most advanced—it's about meeting consumer needs and adapting to the times. Only those who align with the market will succeed. Even if OLED eventually fades, the efforts of its manufacturers should be respected. The future belongs to those who can evolve, remain flexible, and stay relevant.