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In view of the decline in global PC sales performance in recent years, Intel's PC chip revenue performance is also facing challenges, so it is actively seeking to move toward the emerging chip demand market in the non-PC field. Recently, Intel has facilitated the release of information on the official website, saying that the company's processor It will be built into the semi-self-driving system of Audi's new 2018 A8 model. This also means that Intel officially entered the global emerging self-driving semiconductor market, even though Intel is still relatively small in this field. However, it is expected that with the cooperation with Audi, it is expected to create more potential business opportunities for Intel in this field in the future. Let's take a look at the related content with the car electronics editor.

According to MotleyFool, Intel just acquired semi-self-driving technology maker Mobileye in early 2017. Now its chip product line will be introduced into actual self-driving products for the first time. It shows that Intel takes this market very seriously, in view of the expected global self-driving market to reach 2035. The annual market size can reach 77 billion US dollars, which is another opportunity for Intel to find another potential chip demand in the face of the global PC market conditions.

Intel said that in the future, the Intel processor built in the Audi 2018 A8 will come from the company's Programmable Solutions Group (PSG) and the PSG business group called "WindRiver". The subsidiary, the PSG business group is expected to eventually create more revenue. In 2016, the PSG business group contributed only 3% of revenue to Intel, which was about $1.67 billion of Intel's total annual revenue of $59.4 billion.

Even though Intel has entered the global self-driving semiconductor market with a good start, and this market has huge growth potential, but Intel will actually create profit in this field, it is bound to have a long way to go, after all, This market has already invested heavily in major competitors such as NVIDIA. For example, Audi is also introducing NVIDIA's DrivePX2 supercomputer in the A8 model. Tesla's own Autopilot semi-automobile system is also aligned with NVIDIA technology, and other related competitors' investment. Both make Intel face some competitive challenges in this field. Therefore, if Intel's self-driving chip technology is not favored by automakers and other self-driving manufacturers in the future, Intel will still face difficulties in launching a new innovation in the global self-driving semiconductor market. How to strengthen its self-driving related chip technology, It is bound to be a key to Intel's ability to strengthen its competitiveness in this field and gain the favor of self-driving manufacturers and automakers. Whether Intel can win other auto manufacturing partners outside of Audi in the future will become a key to Intel's ability to stand on the basis of this market development.

Intel’s recent report with market research firm StrategyAnalytics shows that self-driving will create a passenger economy with a total of $7 trillion, including self-driving car rides, automaker car rentals and related emerging businesses. Intel believes that the global transportation market will usher in tremendous changes.