It is common for business exchanges to exchange business cards. The contents of a business card are nothing more than names, duties, and telephone calls. However, in the October 26th exchange, a small business card exuded the message of the “waterway†transformation of the washing machine industry. The first thing that Ding Laiguo walked into the interview room was to shake hands with the home appliance enthusiasts and then take out the "Haier Blue" that the home appliance people are very familiar with. The Haier element is very conspicuous, but it is the position on the business card that attracts the attention of the home appliance. The reporter of China National Grid saw that the business card was written with the post of “General Manager of Clothing Care Chinaâ€. In the past, the functions of the appliance manufacturers in the washing machine sector were inseparable from the three words of the washing machine. This four words of clothing care attracted everyone's interest. “The change in title actually represents the upgrade of Haier's washing machine strategy, and it is also the result of people's lifestyle changes and the continuous upgrading of consumer market demand.†Ding Laiguo explained that in the past, users only required washing and washing. But now, users' awareness of clothing care has gradually expanded from washing machines to dryers, shoe washing machines, etc., and the requirements for clothing care have become not only to be cleaned, but also to be washed well. Therefore, under the driving of a new lifestyle of clothing care, a complete set of professional care products will come into being, and Haier washing machine brand upgrade strategy will come to fruition. Ding Laiguo, General Manager of Haier Wash Industry Clothing Care China The washing machine industry drives out of the “inland waterway†After more than 20 years of rapid development, China's washing machine industry has entered a mature period, and the market growth rate has slowed down noticeably. According to the total data released by Aowei.com, the retail sales of washing machines in the Chinese market in January-September 2017 was 23.77 million units, up 0.3% year-on-year; the retail sales was 46.4 billion yuan, up 5.3% year-on-year. Although the overall market development tends to be flat, but the intelligent, healthy, quiet, clean selling point of the washing machine and dryers, washing and drying machine and other products are highly sought after. Jiang Feng, chairman of the China Household Electrical Appliances Association, pointed out that the report of the 19th National Congress clearly stated that the main contradictions in China's society have been transformed into contradictions between the people's growing needs for a better life and the development of inadequate imbalances. Under the background of deepening supply-side reform, product structure adjustment based on consumption upgrading trend, and continuously satisfying consumers' needs with technological innovation is the only way for the sustainable and healthy development of the household appliance industry. Wen Weiping, chairman of Aoweiyun.com, said that China's washing machine industry has entered a stage of transformation and development. The popular consumption is shifting to improved consumption. The upgrading of product structure has become an important driving force for the industry. Consumers' pursuit of brand and quality has reached With the new height, the leading edge of the leading brand is constantly expanding, and the washing machine products are also constantly upgrading in the direction of high, big, intelligent, festival, Kang and beauty. Five characteristics of the washing machine industry transformation stage In Ding Laiguo's view, the future growth of the washing machine industry lies in creating a new ecological care circle, upgrading the quality experience with a complete set of professional care products, and opening a new life of clothing care with a variety of life scene solutions. the way. It is understood that Haier has reached a strategic cooperation with Belgium's high-end clothing care company Christeyns, and cooperated with companies such as Procter & Gamble, Haicang House and Wanshili to form an eco-platform and an ecological platform for the protection of the environment. New waterway. The "detonation system" behind the interactive form At the scene of the washing machine brand upgrade strategy conference, another Guinness World Record was captured by Haier. This time, the Haier washing machine set a new Guinness World Record with a 5.045-meter high chair in a diagonal position. Ding Laiguo told the China National Grid reporter that behind the Guinness World Record, the hard power of direct-drive inverter motors was created. The direct-drive inverter motor developed by Haier and New Zealand brand Fisher & Paykel has changed the way the belt drive inner cylinder rotates. The washing machine is more powerful in operation, the noise generated is greatly reduced, and even the “champagne tower†can be placed smoothly. Therefore, the high-speed operation of the washing machine to play "slanting" is not a difficult operation. In fact, Haier washing machine has already refreshed people's perception of washing machine technology innovation by means of interactive forms such as coin-making, shearing belt and washing napkin. However, when China National Grid reporter visited Haier earlier, Haier insiders told reporters that relying on technological innovation to drive the interactive form of detonation is only one part of Haier's entire detonation system. Business model continues to evolve "It is true that the interactive form of technology innovation is only part of the entire detonation system. The parallel platform from the user to the production to the terminal has contributed to the detonation of Haier in the industry." Ding Laiguo said that Haier would first rely on the society. The group interactively collects the pain points of the users, and then combines the market demand and the research and development into technical innovations. Through the interaction between the employees and the users and the internal interactions of the enterprises, the product interaction forms that embody the technological innovations are created, and then detonated in the consumer market. But things are not over yet. Ding Laiguo explained that the product will be exposed to the channel in the terminal market, and Haier's shopping platform is both a channel and a community interaction platform. Therefore, in Haier's detonation system, the interaction is the whole process, so the mining of requirements, the innovation of technology and the detonation of interactive forms are endless. In the infinite interaction, Haier washing industry has produced new fruits. On the basis of direct drive technology, iteratively upgraded the "dual drive" technology to realize two driving forces of one motor output, one fast and one slow running in the same direction, and upgrade the existing "breaking" washing method to " The combination of washing and smashing greatly improves the washing efficiency and saves time and energy. Haier's "Washing Machine + Dryer" combination, shoe washing machine, laundry and washing machine, and Casa Di's "cloakroom + laundry" clothing care center continue to improve the quality of life solutions, but also promote the global washing machine industry Enter the new stage of development of complete sets of clothing care. (Xue Kui)
Advantage
* Nova MSD 300 sending card and Nova mrv328 receiving card
* Cabinet size:640x1920mm
* Kinglight/Nationstar LED Lamp, Refresh rate:1920-3840hz
* High brightness up to 2000cd/sq.m, even in the sunlight conditions can see clear, but low power consumption to save the electric power cost.
* High debugging brightness and no damage to gray scale, achieving the debugging technology for nice image.
* Passed the TÃœV,FCC,ROHS,CE cetification.
Poster LED Display,Poster Led Display,Mirrior Led Display,Led Poster Display Guangzhou Chengwen Photoelectric Technology co.,ltd , https://www.cwstagelight.com
1. Utra Thin and Light weight, Cabinet weight only 19KG and 86mm thickness.
2. In direct sunlight, the outdoor LED Display can be high-definition and high-brightness, high refresh rate, high contrast
3. Can withstand high and low temperature, can be used in extremely harsh environment
4. Modular design, Front and Rear maintenance system available, Separate and exchangeable power and data unit can be easily removed for easy maintenance
5. Outdoor IP65 is waterproof, dustproof and corrosion proof, ensures smooth and reliable operation under variable and extreme weather conditions.